Back links a great and important way to gain organic rankings on search engines. But it is only helpful when linked from relevant and thematic source. When we are talking of back links it means it can be reciprocal linking, one way links or three way linking. Which ever method we adopt for creating back link for our site. The main and prime concern is relevant and thematic linking as per your site. if your site has thematic back link it will help to gain ranking. But if you link to un relevant sites then you will definitely fall under back link penalty. So if you really don’t want to be sufferer of back link penalty always link back to relevant and thematic side. Always take in due consideration that the site are indexed regularly and is great resource for your site.

The main factors which are hampered when you are in back link penalty are loss of organic ranking. Drop in traffic and revenue for the site. So if you don’t want to involve in back link penalty never practice unethical method of link building to promote your site.