You must have heard of anchor text penalty. The text which you generally used to get link back to your site from others. Google have there own penalty for anchor text. So you should always be careful in matter of using anchor text in ethical manner so that you don’t fall under anchor text penalty. The relevancy of anchor text matters the most. It should be thematic to the site and fully support the category of the site. Anchor text carries votes for your site from other sites so you should always take great care of using relevant anchor text to link with other sites. Following are the anchor text penalty which you should take care for:

If the anchor text is irrelevant to the theme of your site you will fall under Google anchor text penalty. SO always make your anchor text relevant to your site. The effect is loss in ranking. And for many site it won’t rank due to irrelevant anchor text.

Don’t over use the same anchor text again and again. This will lead you to fall under anchor text penalty. Always make changes to your anchor text. The effect here also is drop in rankings and traffic.

Long length of anchor text and using some unofficial term stuffed with keywords can lead to Google anchor text penalty. This can lead do deindexing the URL and total loss in ranking.

Some times if you are purchasing paid links then it can also add up to anchor text penalty, so be careful before going for paid anchor text.

So if you really don’t want to be trapped in Google anchor penalty, don’t try to use above practices. Always use ethical way for linking with relevant anchor text.

Back links a great and important way to gain organic rankings on search engines. But it is only helpful when linked from relevant and thematic source. When we are talking of back links it means it can be reciprocal linking, one way links or three way linking. Which ever method we adopt for creating back link for our site. The main and prime concern is relevant and thematic linking as per your site. if your site has thematic back link it will help to gain ranking. But if you link to un relevant sites then you will definitely fall under back link penalty. So if you really don’t want to be sufferer of back link penalty always link back to relevant and thematic side. Always take in due consideration that the site are indexed regularly and is great resource for your site.

The main factors which are hampered when you are in back link penalty are loss of organic ranking. Drop in traffic and revenue for the site. So if you don’t want to involve in back link penalty never practice unethical method of link building to promote your site.