Everyone knows content is the king and you know what Anchor text (keywords) targeted in the content are queens. Nice enough yeah it is, but king content can only make effect to your rankings when they are unique and relevant to your page. Keywords very well gelled with the content. If all these things are there in your content it will be quire prevalent that your content will be going to make mark on the search engines.

But in general practice nowadays everyone has misspelled this on there mind stuffing the keywords and in the content. Thinking that the higher keyword density will take them to the top. But you are wrong here Google and other search engines will put you under keyword stuffing penalty and it is always considered as spam. So you won’t be eager to go in keyword stuffing penalty. And if you really care to rank well on search engines follow the ethical process in content writing as:

•    Don’t overdo keyword stuffing in content.
•    Make your content unique and relevant to your page.
•    Keep you keyword density between 3-8%
•    Gel your keyword with the content that it doesn’t look awkward.

If you follow these practices you will never go in keyword stuffing penalty. The general effect of keyword stuffing penalty is drop in organic rankings. So if you want to be ahead in rankings never use keyword stuffing as a practice. And you will never fall under keyword stuffing penalty.