Rank loss penalty imposed by Google can be the combined or individual efforts of many unethical methods used by webmasters to make rank their site higher on the search engines. To gain good ranking and great traffic, this ultimately leads to revenue generation. Many webmaster generally follows black hat techniques to rank higher on the search engines. This can be beneficial for some time, but ultimately you become the victim of rank loss penalty and you loose your organic rankings. The many factors which can lead to rank loss penalty can be unethical link building, content duplication, design related issue and many other factors which can give Google many reasons to give you rank loss penalty.

Coming out of rank loss penalty is time taking you can be at great revenue loss from the same. SO if you really don’t want to be part of rank loss penalty, just try to avoid unethical practices for ranking higher on the search engine. Always use relevant site to link with you. Never use any kind of duplicacy. Try to be ethical and usable in each and every aspect of your promotion campaign.

So if you are not involved in any unethical techniques to promote your site you wont fall under rank loss penalty. So try to be ethical and promote your site to the top.